Đề 11 – Bài tập, đề thi trắc nghiệm online Marketing quốc tế

A A. Penetration pricing. B B. Cost-plus pricing. C C. Skimming pricing. D D. Competitive pricing.

A A. Illegal counterfeiting of branded products. B B. Distribution of genuine branded goods through unauthorized channels. C C. Marketing products specifically designed for low-income countries. D D. Selling products at discounted prices in developing nations.

A A. Product only. B B. Price only. C C. Promotion primarily, but also product and place. D D. Price and distribution only.

A A. Trade between countries with similar economic development levels. B B. International trade where goods or services are exchanged for other goods or services rather than for money. C C. Trade policies that promote free trade. D D. Trade agreements that reduce tariffs.

A A. Ignoring local market differences and standardizing globally. B B. Focusing solely on global brand building. C C. Adapting global products and marketing to local markets while maintaining a global brand identity. D D. Primarily targeting global niche markets.

A A. Expanding market reach and increasing sales volume. B B. Achieving economies of scale in production and marketing. C C. Solely focusing on domestic market dominance. D D. Enhancing brand reputation and global brand equity.

A A. Selling products at a very high price in a foreign market. B B. Exporting products at prices lower than their cost of production or in the home market. C C. Importing products at subsidized prices. D D. Bartering goods instead of using monetary transactions.

A A. Exclusively targeting consumers within a company's home country. B B. Managing marketing activities across national borders. C C. Focusing solely on online marketing strategies. D D. Reducing marketing expenditures to minimize risk.

A A. Ignoring domestic market expertise when entering foreign markets. B B. Utilizing and adapting a company's existing domestic capabilities, resources, and knowledge to international markets. C C. Duplicating domestic marketing strategies without any modification. D D. Focusing solely on developing new capabilities for each foreign market independently.

A A. The clarity of the message. B B. Anything that distorts or interferes with the intended message. C C. The volume of advertising. D D. The feedback from consumers.

A A. To minimize production costs. B B. To efficiently and effectively move goods across international borders to reach the final consumer. C C. To maximize advertising reach globally. D D. To set competitive pricing strategies in each market.

A A. Political and legal environment. B B. Economic environment. C C. Technological environment. D D. Personal preferences of the CEO.

A A. Exclusive distribution. B B. Selective distribution. C C. Intensive distribution. D D. Direct distribution.

A A. The impact of a product's price on its perceived quality. B B. Consumers' perceptions and attitudes towards products based on where they are made. C C. The effect of cultural values on product design. D D. The influence of government policies on international trade.

A A. A company that only operates in its domestic market. B B. A company that internationalizes very early in its lifecycle, often from inception. C C. A large multinational corporation with operations in many countries. D D. A company that exports occasionally to foreign markets.

A A. Bargaining power of suppliers only. B B. Threat of substitute products or services only. C C. All five forces: competitive rivalry, threat of new entrants, threat of substitutes, bargaining power of buyers, and bargaining power of suppliers. D D. Bargaining power of buyers only.

A A. Viewing the world as one large market and standardizing marketing efforts. B B. Focusing primarily on the home country market. C C. Treating each host country market as unique and adapting marketing strategies accordingly. D D. Seeking a balance between standardization and adaptation.

A A. Adapting marketing strategies to each local market's unique characteristics. B B. Using a uniform marketing strategy across multiple countries. C C. Focusing on niche markets within a single country. D D. Employing only digital marketing channels internationally.

A A. Descriptive research. B B. Causal research. C C. Exploratory research. D D. Conclusive research.

A A. Increased production costs. B B. Difficulty in reaching a wide audience. C C. Potential cultural insensitivity and lack of relevance in local markets. D D. Lower brand recognition due to uniform messaging.

A A. Selling the same product in all international markets. B B. Modifying products to meet local needs, tastes, and conditions. C C. Focusing on exporting existing domestic products. D D. Discontinuing products that are not successful internationally.

A A. Exporting. B B. Licensing. C C. Joint venture. D D. Wholly owned subsidiary.

A A. Maintaining the same product image and positioning across all markets. B B. Changing the target market or perceived image of a product in a foreign market to better suit local preferences. C C. Lowering the price of a product to increase sales volume. D D. Expanding the product line to include new variations.

A A. Individualism vs. Collectivism. B B. Power Distance. C C. Masculinity vs. Femininity. D D. Uncertainty Avoidance.

A A. Lack of data availability in domestic markets. B B. Cultural and linguistic differences that can affect data collection and interpretation. C C. Over-reliance on secondary data sources. D D. Difficulty in applying statistical analysis techniques.

A A. To manufacture products in foreign countries. B B. To facilitate the export process for companies, especially SMEs, by providing expertise and services. C C. To regulate international trade policies. D D. To directly sell products to end consumers in foreign markets.

A A. National segmentation. B B. Regional segmentation. C C. Global segmentation. D D. Local segmentation.

A A. Reduced advertising costs due to localized campaigns. B B. Increased complexity in brand management. C C. Enhanced brand recognition and easier market entry across countries. D D. Greater difficulty in adapting to local market needs.

A A. The belief that one's own culture is superior to others and should be the standard for marketing strategies. B B. Understanding and appreciating cultural differences in foreign markets. C C. Adapting marketing strategies to be culturally sensitive. D D. Focusing on ethical marketing practices globally.

A A. A government subsidy to domestic exporters. B B. A tax imposed by a government on imported goods or services. C C. A quota on the quantity of goods that can be imported. D D. A trade agreement between countries.