Đề 5 – Bài tập, đề thi trắc nghiệm online Tiếng Anh chuyên ngành Marketing

A A. It relies heavily on paid advertising. B B. It is designed to spread rapidly and organically from person to person. C C. It is always planned and controlled by the company. D D. It is effective only for very expensive products.

A A. Strengths, Weaknesses, Opportunities, Threats B B. Sales, Workforce, Operations, Technology C C. Strategy, Worth, Objectives, Tactics D D. Service, Warranty, Ownership, Training

A A. The cost of advertising on social media platforms. B B. The level of interaction and involvement from an audience with social media content. C C. The number of social media platforms a brand is active on. D D. The speed at which social media algorithms update.

A A. Unique Selling Proposition B B. Universal Sales Point C C. Unified Service Protocol D D. Ultimate Source of Profit

A A. To test the alphabet knowledge of the target audience. B B. To compare two versions of a marketing asset to see which performs better. C C. To assess the accounting balance of marketing budgets. D D. To analyze the annual budget for advertising.

A A. Awareness B B. Consideration C C. Decision D D. Advocacy

A A. The total amount of money a customer has spent so far. B B. A prediction of the total revenue a business will generate from a single customer account over their entire relationship. C C. The current market value of a company's customer base. D D. The average lifespan of a company's products.

A A. A physical funnel used to distribute marketing materials. B B. A visual representation of the customer journey from awareness to action. C C. A type of software used for managing marketing campaigns. D D. A sales forecasting technique based on historical data.

A A. Everyone who might potentially buy a product. B B. A specific group of consumers at which a company aims its products and services. C C. The general public's opinion about a brand. D D. The employees who are responsible for sales targets.

A A. Bounce Rate B B. Page Load Speed C C. Website Domain Authority D D. Social Media Follower Count

A A. The number of sales generated by a brand. B B. The extent to which consumers are familiar with the distinctive qualities or image of a particular brand. C C. The legal protection of a brand's logo and name. D D. The process of creating a new brand identity.

A A. The speed at which internet connections process data. B B. The percentage of website visitors who complete a desired action. C C. The number of social media followers gained per day. D D. The cost of converting currencies for international transactions.

A A. Customer Relationship Management B B. Corporate Resource Management C C. Campaign Result Measurement D D. Creative Revenue Maximization

A A. Mass Marketing B B. Direct Marketing C C. Guerilla Marketing D D. Broadcast Marketing

A A. To immediately close sales and generate revenue. B B. To attract and convert strangers and prospects into someone interested in your company's product or service. C C. To provide customer service after a sale is made. D D. To manage the company's finances and budgets.

A A. Running a TV advertisement during prime time. B B. Placing a full-page ad in a national newspaper. C C. Organizing a flash mob in a public place to promote a product. D D. Sending out email newsletters to subscribers.

A A. Actively seeking out customers through cold calls and direct mail. B B. Attracting customers to your brand through valuable content and experiences. C C. Interrupting potential customers with advertisements while they watch TV. D D. Primarily focusing on outbound sales and neglecting marketing efforts.

A A. To increase the overall size of the market. B B. To divide a broad target market into subsets of consumers who have common needs. C C. To reduce the price of products for all consumers. D D. To eliminate competition in the market.

A A. Social Media Marketing B B. Email Marketing C C. Print Advertising in Magazines D D. Search Engine Optimization (SEO)

A A. To lower the price of a brand's products. B B. To create a clear and desirable place in the target consumer's mind relative to competitors. C C. To increase the number of products in a brand's portfolio. D D. To make a brand universally appealing to everyone.

A A. Social Media Marketing B B. Email Marketing C C. Public Relations (PR) D D. Search Engine Marketing (SEM)

A A. Cost Per Click B B. Customer Purchase Conversion C C. Creative Product Concept D D. Campaign Performance Chart

A A. Directly selling products through advertisements. B B. Creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience. C C. Focusing solely on social media promotions. D D. Using aggressive sales tactics to close deals.

A A. Price B B. Promotion C C. People D D. Place

A A. Rate of Interest B B. Return on Investment C C. Reach of Influence D D. Risk of Inflation

A A. Entering a completely new market with a new product. B B. Selling more of existing products in existing markets. C C. Developing new products for new markets. D D. Reducing prices to the lowest possible level to attract customers.

A A. Marketing that is heavily influenced by competitors' strategies. B B. A type of marketing that uses influential people to promote a product or service. C C. Marketing focused solely on influencing government policies. D D. Marketing that influences consumer behavior through subliminal messages.

A A. Data that is collected for the first time through original research. B B. Data that has already been collected and published by others. C C. Data that is primarily used for academic purposes. D D. Data that is considered to be of primary importance, regardless of its source.

A A. The speed at which products are manufactured. B B. The percentage of customers who stop doing business with a company over a given period. C C. The rate at which new customers are acquired. D D. The frequency of customer interactions on social media.

A A. Sales and E-commerce Optimization B B. Search Engine Optimization C C. Social Engagement Optimization D D. Strategic Enterprise Operations