Đề thi, bài tập trắc nghiệm online Tiếng Anh chuyên ngành MarketingĐề 3 – Bài tập, đề thi trắc nghiệm online Tiếng Anh chuyên ngành Marketing Đăng vào 2 Tháng 5, 2026 bởi admin Đề 3 – Bài tập, đề thi trắc nghiệm online Tiếng Anh chuyên ngành Marketing Đề 3 – Bài tập, đề thi trắc nghiệm online Tiếng Anh chuyên ngành Marketing Số câu30Quiz ID12373 Làm bài Câu 1 1. Which marketing strategy focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience? A A. Content Marketing B B. Direct Marketing C C. Guerilla Marketing D D. Affiliate Marketing Câu 2 2. Which of the following best describes 'Outbound Marketing'? A A. Attracting customers to your website through valuable content. B B. Proactively reaching out to potential customers through advertising and direct sales. C C. Building relationships with existing customers through loyalty programs. D D. Using social media to engage with customers and build community. Câu 3 3. In marketing, what does 'USP' primarily stand for? A A. Unique Selling Proposition B B. Universal Sales Process C C. User Service Protocol D D. Uninterrupted Supply Pipeline Câu 4 4. In the context of online advertising, what is 'PPC'? A A. Post Per Campaign B B. Pay-Per-Click C C. Page Performance Chart D D. Platform Promotion Cost Câu 5 5. Which of these is NOT a stage in the typical 'Marketing Funnel'? A A. Awareness B B. Consideration C C. Transaction D D. Advocacy Câu 6 6. Which of the following is a key component of a 'Marketing Mix'? A A. Supply Chain Management B B. Customer Service Protocols C C. Distribution Channels (Place) D D. Financial Accounting Standards Câu 7 7. In marketing, 'Market Research' primarily helps to: A A. Reduce production costs directly. B B. Understand customer needs and market trends to make informed decisions. C C. Guarantee immediate sales increases. D D. Eliminate competition in the marketplace. Câu 8 8. What is 'Customer Relationship Management' (CRM)? A A. A method of managing a company's financial resources. B B. A technology for managing all of a company's relationships and interactions with customers and potential customers. C C. A process for optimizing a company's supply chain and logistics. D D. A strategy for reducing operational costs and improving efficiency. Câu 9 9. Which of the following is NOT a key metric for measuring social media marketing performance? A A. Engagement Rate (likes, comments, shares). B B. Website Traffic from social media. C C. Customer Satisfaction Score (CSAT) from all channels. D D. Reach and Impressions. Câu 10 10. Which of the following is NOT a typical objective of marketing? A A. Increasing brand awareness. B B. Maximizing production efficiency regardless of demand. C C. Generating leads and sales. D D. Building customer loyalty. Câu 11 11. What is 'Brand Equity' in marketing? A A. The total assets of a brand including physical properties. B B. The financial value of all marketing campaigns combined. C C. The added value to a product or service that a brand name gives. D D. The legal protection of a brand's logo and trademark. Câu 12 12. Which of these terms refers to the percentage of website visitors who complete a desired goal out of the total number of visitors? A A. Click-Through Rate (CTR) B B. Conversion Rate C C. Bounce Rate D D. Engagement Rate Câu 13 13. What is 'Marketing Automation'? A A. Manually sending out marketing emails and social media posts. B B. Using software to automate repetitive marketing tasks like email campaigns, social media posting, and lead nurturing. C C. A marketing strategy that avoids technology and focuses on human interaction. D D. A type of marketing that is completely hands-off and requires no human oversight. Câu 14 14. In marketing, what is 'viral marketing'? A A. Marketing that uses computer viruses to spread messages. B B. Marketing messages that spread rapidly from person to person, like a virus. C C. Marketing aimed at health and wellness products. D D. Marketing that targets specific demographic groups with health concerns. Câu 15 15. Which of the following is NOT typically considered one of the '4 Ps of Marketing'? A A. Price B B. Promotion C C. People D D. Place Câu 16 16. Which term describes the process of positioning a product or service in the minds of the consumer? A A. Market Penetration B B. Product Differentiation C C. Positioning D D. Branding Câu 17 17. In marketing research, what is 'Qualitative Research' primarily focused on? A A. Numerical data and statistical analysis. B B. In-depth understanding of opinions, reasons, and motivations. C C. Measuring market size and growth rates. D D. Predicting future sales trends based on historical data. Câu 18 18. What is 'Content Curation' in content marketing? A A. Creating 100% original content from scratch. B B. Collecting, organizing, and sharing the best and most relevant content from around the web on a specific topic. C C. Using automated tools to generate content. D D. Primarily focusing on user-generated content. Câu 19 19. What is 'Remarketing' or 'Retargeting' in digital advertising? A A. Marketing to a completely new and untouched audience. B B. Marketing again to people who have already interacted with your brand in some way. C C. Marketing only through traditional channels like print and TV. D D. Marketing exclusively through email newsletters. Câu 20 20. What is 'Market Penetration Strategy'? A A. Introducing a new product into a new market. B B. Selling more of existing products in existing markets. C C. Developing new products for existing markets. D D. Entering a new market with existing products. Câu 21 21. What is 'Social Proof' in marketing? A A. Legal documentation verifying a company's social responsibility. B B. Evidence that a product or service is popular or recommended by others. C C. Data demonstrating a company's social media reach and engagement. D D. Proof of a company's positive impact on society and the environment. Câu 22 22. Which of the following is an example of 'Below-the-Line' promotion? A A. Television advertising. B B. Print advertising in newspapers. C C. Public Relations and direct mail. D D. Radio commercials. Câu 23 23. What does 'AIDA' stand for in the context of marketing and advertising? A A. Action, Interest, Desire, Application B B. Attention, Interest, Desire, Action C C. Analysis, Implementation, Development, Assessment D D. Awareness, Information, Decision, Advocacy Câu 24 24. What is 'Guerrilla Marketing' known for? A A. High budget and widespread media campaigns. B B. Conventional and traditional marketing methods. C C. Unconventional and creative marketing tactics on a small budget. D D. Focusing exclusively on digital marketing channels. Câu 25 25. What is the term for the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics? A A. Market Segmentation B B. Market Penetration C C. Market Diversification D D. Market Development Câu 26 26. What does 'ROI' stand for in marketing? A A. Rate of Innovation B B. Return on Investment C C. Reach of Influence D D. Regulations of Industry Câu 27 27. What is 'Customer Lifetime Value' (CLTV) in marketing analytics? A A. The total number of customers a business has served over its lifetime. B B. The projected revenue that a customer will generate during their relationship with a company. C C. The cost of acquiring a customer from initial contact to conversion. D D. The average duration a customer remains subscribed to a service. Câu 28 28. What is 'Demand Generation' in marketing? A A. The process of fulfilling existing customer orders. B B. Marketing programs designed to create interest and demand for a company's products or services. C C. Managing the supply chain to meet current market demand. D D. Analyzing existing market demand to adjust pricing strategies. Câu 29 29. In digital marketing, 'SEO' is a crucial acronym. What does it stand for? A A. Search Engine Optimization B B. Social Engagement Operation C C. Sales Effectiveness Output D D. Systematic Email Outreach Câu 30 30. What does 'CAC' stand for in marketing? A A. Customer Acquisition Cost B B. Campaign Advertising Cost C C. Customer Annual Consumption D D. Creative Agency Commission Đề 2 – Bài tập, đề thi trắc nghiệm online Xác suất 1 Đề 4 – Bài tập, đề thi trắc nghiệm online Quản trị sự thay đổi