Đề 14 – Bài tập, đề thi trắc nghiệm online Tiếng Anh chuyên ngành Marketing

A A. Inbound marketing B B. Content marketing C C. Outbound marketing D D. Relationship marketing

A A. Marketing that influences government regulations. B B. Marketing that uses key individuals (influencers) to drive a brand's message to their larger market. C C. Marketing that only targets young influencers. D D. Marketing that influences internal company policies.

A A. Rate of Interest B B. Return on Investment C C. Reach of Influence D D. Range of Items

A A. The legal protection of a brand name. B B. A customer's consistent preference for one brand over another. C C. The process of launching a new brand. D D. The total market share of a brand.

A A. Action B B. Awareness C C. Analysis D D. Advocacy

A A. Marketing through intermediaries or retailers. B B. Marketing that communicates directly to the consumer, often through mail, email, or telemarketing. C C. Marketing focused on brand building over immediate sales. D D. Marketing that uses only digital channels.

A A. The process of closing a sale with a customer. B B. The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. C C. The process of managing customer service inquiries. D D. The process of distributing products to retailers.

A A. The cost of producing a product. B B. A promise of value to be delivered and a customer belief that value will be experienced. C C. The total sales revenue expected from a product. D D. The legal terms and conditions for product returns.

A A. The physical location of a brand's retail stores. B B. The process of establishing and maintaining a distinctive place for a brand in the minds of target customers. C C. The financial valuation of a brand. D D. The legal registration of a brand's trademark.

A A. Television advertising B B. Personal selling C C. Sales promotions D D. Public relations

A A. Website visitors who make a purchase. B B. Marketing emails that are opened. C C. Social media followers who engage with content. D D. Advertisements that are clicked on.

A A. Customer Relationship Management B B. Certified Retail Marketing C C. Corporate Resource Management D D. Consumer Response Metrics

A A. Exclusively uses print media. B B. Primarily relies on face-to-face interactions. C C. Uses digital channels to reach consumers. D D. Avoids data analytics for decision-making.

A A. Social Engagement Optimization B B. Search Engine Optimization C C. Sales and E-commerce Operations D D. Strategic Executive Oversight

A A. Entering a completely new market segment. B B. Selling more of existing products in existing markets. C C. Developing new products for new markets. D D. Reducing product prices to below cost.

A A. Unique Selling Proposition B B. Universal Sales Point C C. United Service Protocol D D. Unsolicited Spam Prevention

A A. Product B B. Price C C. Promotion D D. People

A A. The total revenue generated by a brand. B B. The extent to which consumers are familiar with the distinctive qualities or image of a particular brand. C C. The legal protection of a brand's logo and name. D D. The process of rebranding a product to target a new market.

A A. Market penetration B B. Market segmentation C C. Market diversification D D. Market consolidation

A A. Marketing that uses computer viruses to spread messages. B B. Marketing that relies on people to pass along a marketing message or content to others, creating exponential growth in exposure and influence. C C. Marketing that is only effective for online products. D D. Marketing that is illegal due to privacy concerns.

A A. Increasing brand awareness. B B. Driving website traffic. C C. Generating immediate sales conversions. D D. Managing internal employee communications.

A A. Brand Sentiment B B. Return on Ad Spend (ROAS) C C. Customer Lifetime Value (CLTV) D D. Website Traffic

A A. Directly selling products to consumers. B B. Managing the spread of information between an individual or an organization and the public. C C. Creating paid advertisements in media. D D. Analyzing website traffic and user behavior.

A A. A marketing strategy focused on large-scale, expensive campaigns. B B. An unconventional marketing strategy which uses surprise and/or unconventional interactions in order to promote a product or service. C C. Marketing solely through online channels and social media. D D. A government regulated marketing approach for public services.

A A. Post Per Click B B. Pay Per Click C C. Product Placement Campaign D D. Pre-Purchase Consultation

A A. Wishes B B. Weaknesses C C. Wealth D D. Workforce

A A. Awareness B B. Consideration C C. Evaluation D D. Distribution

A A. Standardizing marketing messages across all countries. B B. Adapting marketing strategies to suit specific local markets, cultures, and languages. C C. Focusing only on online marketing channels globally. D D. Ignoring cultural differences to achieve cost efficiency.

A A. To directly sell products through online ads. B B. To create and distribute valuable, relevant, and consistent content to attract and retain a clearly-defined audience. C C. To solely focus on social media promotions. D D. To primarily use email blasts for product announcements.

A A. A statistical method to analyze large datasets. B B. A demographically diverse group of people assembled to participate in a guided discussion about a particular product before it is launched. C C. A group of marketing experts deciding on advertising strategies. D D. A method to focus marketing efforts on a niche market.