Đề 6 – Bài tập, đề thi trắc nghiệm online Tiếng Anh chuyên ngành Marketing

A A. Customer Relationship Management B B. Campaign Resource Management C C. Consumer Response Measurement D D. Corporate Risk Mitigation

A A. The number of interactions on a social media post (likes, comments, shares). B B. The total number of people who have seen your content. C C. The percentage of followers who engage with your content. D D. The cost per thousand people who see your advertisement.

A A. Awareness B B. Consideration C C. Decision D D. Loyalty

A A. Business to Basic consumers B B. Business to Business C C. Brand to Brand D D. Budget to Budget

A A. The total revenue generated by marketing campaigns. B B. The return on investment from marketing spend, showing the efficiency of marketing efforts. C C. The number of impressions generated by marketing activities. D D. The overall budget allocated to marketing activities.

A A. Data that has been collected and published by others. B B. Data collected directly from the source for a specific research purpose. C C. Government statistical data used for market analysis. D D. Information obtained from competitor's marketing materials.

A A. Unique Selling Proposition B B. Universal Sales Process C C. Unsolicited Service Protocol D D. Unified Strategic Plan

A A. Television advertising B B. Newspaper advertisement C C. Direct Mail Campaign D D. Radio commercial

A A. Marketing that uses computer viruses to spread promotional messages. B B. A marketing phenomenon that facilitates and encourages people to pass along a marketing message. C C. Marketing that is only effective for online products. D D. Marketing that is considered unethical due to its rapid spread.

A A. The duration for which a product is guaranteed under warranty. B B. The stages a product goes through from when it was first thought of until it finally is removed from the market. C C. The period of time it takes to manufacture a product. D D. The shelf life of a perishable product.

A A. Social and Ethical Marketing B B. Search Engine Marketing C C. Strategic E-mail Management D D. Sales and Event Management

A A. Conversion Rate B B. Customer Lifetime Value (CLTV) C C. Net Promoter Score (NPS) D D. Click-Through Rate (CTR)

A A. The total financial assets of a brand. B B. The commercial value that derives from consumer perception of the brand name. C C. The legal rights and trademarks associated with a brand. D D. The physical assets used in the production of branded goods.

A A. The cost of acquiring a new customer. B B. A prediction of the net profit attributed to the entire future relationship with a customer. C C. The total revenue generated from a customer in a single transaction. D D. The average lifespan of a customer's product.

A A. Higher cost-effectiveness and more precise targeting. B B. Greater reach to older demographics. C C. Less reliance on data and analytics. D D. Increased difficulty in measuring campaign performance.

A A. The process of manually managing marketing campaigns. B B. Using software to automate repetitive marketing tasks such as email marketing, social media posting, and ad campaigns. C C. Marketing that is entirely run by artificial intelligence. D D. A marketing strategy that avoids human interaction with customers.

A A. Dividing a broad target market into subsets of consumers who have common needs. B B. Increasing the overall size of the market for a product. C C. Focusing marketing efforts on a single customer segment. D D. Selling products in multiple different markets simultaneously.

A A. A marketing strategy focused on aggressive price competition. B B. An unconventional marketing strategy that relies on time, energy and imagination rather than a big marketing budget. C C. Marketing tactics used in politically unstable regions. D D. A marketing approach that uses military metaphors and strategies.

A A. Testing advertisements only in market 'A' and market 'B'. B B. A randomized experiment with two variants, A and B, used to determine which variation performs better for a given goal. C C. Testing advertisements using only audio and visual formats. D D. A method to test the 'A'ccuracy and 'B'udget of a marketing campaign.

A A. To directly persuade customers to purchase products. B B. To manage the spread of information between an individual or an organization and the public. C C. To create short-term sales promotions. D D. To handle all advertising campaigns for a company.

A A. Product B B. Price C C. People D D. Promotion

A A. Market Penetration B B. Product Differentiation C C. Market Skimming D D. Cost Leadership

A A. Marketing that focuses solely on written content like blog posts. B B. A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. C C. Marketing that uses content to directly sell products. D D. Marketing that only uses user-generated content.

A A. Increasing brand awareness and reach. B B. Generating immediate, direct sales conversions. C C. Building community and engaging with customers. D D. Driving website traffic.

A A. The physical location of a product in a retail store. B B. Creating a clear and distinctive place in the consumer's mind for your brand relative to competitors. C C. The process of setting the price of a product relative to its cost. D D. The logistical process of distributing products to different markets.

A A. Marketing tactics that aggressively interrupt potential customers. B B. A marketing strategy that focuses on attracting customers through relevant and helpful content and adding value at every stage in your customer's journey. C C. Marketing primarily focused on outbound sales calls and direct mail. D D. Marketing that prioritizes quantity of leads over quality.

A A. Social Engagement Optimization B B. Search Engine Optimization C C. Sales and E-commerce Operations D D. Strategic Export Objectives

A A. Marketing that influences government policy. B B. A type of marketing that involves brands collaborating with individuals who have influence over their target audience. C C. Marketing focused on influencing internal company stakeholders. D D. Marketing that uses subliminal messages to influence consumer behavior.

A A. The percentage of customers who have purchased a brand’s product. B B. The extent to which consumers are familiar with the distinctive qualities or image of a particular brand. C C. The market share held by a particular brand. D D. The legal protection afforded to a brand's logo and name.

A A. Price B B. Promotion C C. Physical Evidence D D. Process