Đề 2 – Bài tập, đề thi trắc nghiệm online Tiếng Anh chuyên ngành Marketing

A A. Marketing that uses computer viruses to spread promotional messages. B B. Marketing content that is designed to spread rapidly and organically from person to person, like a virus. C C. Marketing that is only effective during viral outbreaks or pandemics. D D. Marketing strategies that are harmful to competitors.

A A. The legal trademark protection of a brand name. B B. The extent to which consumers are familiar with the distinctive qualities or image of a particular brand. C C. The total sales revenue generated by a brand in a year. D D. The process of rebranding a company after a scandal.

A A. The physical location of a store or product. B B. Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. C C. The price point of a product in the market. D D. The process of making a product available in multiple retail locations.

A A. The total number of customers a business has had since it started. B B. The predicted revenue a business will generate from a customer throughout their entire relationship with the company. C C. The value of a customer's first purchase. D D. The cost of acquiring a new customer.

A A. Rate of Investment B B. Return of Information C C. Return on Investment D D. Ratio of Income

A A. To test the structural integrity of marketing materials before distribution. B B. To compare two versions of a marketing asset (e.g., ad, webpage) to see which performs better. C C. To assess the financial budget allocated for marketing activities. D D. To analyze the audience's aesthetic preferences in marketing designs.

A A. Creative Resource Management B B. Customer Relationship Management C C. Corporate Risk Mitigation D D. Campaign Results Measurement

A A. Sales Execution Optimization B B. Search Engine Optimization C C. Social Engagement Outreach D D. Strategic E-commerce Operations

A A. Marketing campaigns that use military-style tactics to dominate the market. B B. Unconventional marketing tactics used on a very low budget, often relying on surprise and viral potential. C C. Marketing focused on environmentally friendly and sustainable products. D D. Highly aggressive and intrusive advertising methods.

A A. Price B B. Promotion C C. People D D. Place

A A. The speed at which internet connections are improving. B B. The percentage of website visitors who complete a desired action (e.g., purchase, sign-up). C C. The number of marketing campaigns launched in a month. D D. The cost of acquiring a new customer through online advertising.

A A. Sales promotion B B. Branding C C. Public relations D D. Direct marketing

A A. Television advertising B B. Telepathy C C. Social media marketing D D. Email marketing

A A. The actual sound or jingle associated with a brand. B B. The consistent personality and style of communication a brand uses across all channels. C C. The volume of advertising a brand uses in its campaigns. D D. The feedback and opinions expressed by customers about a brand.

A A. Cost Per Mille (Thousand) B B. Click-through Percentage Metric C C. Customer Profit Margin D D. Campaign Performance Measurement

A A. The total assets of a company's marketing department. B B. The financial value of a company's stock in the stock market. C C. The value of a brand, based on consumer perceptions, experiences, and loyalty. D D. The legal protection of a brand name and logo.

A A. Directly selling products through blog posts. B B. Creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience. C C. Primarily focusing on promotional content and advertisements. D D. Using content solely for internal communication within a company.

A A. Unique Selling Proposition B B. Universal Sales Process C C. Unified Service Protocol D D. User Satisfaction Point

A A. Ignoring different customer groups to focus on the average consumer. B B. Dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics. C C. Increasing the price of products to target wealthier customers. D D. Marketing the same product to every customer in the same way.

A A. Direct mail B B. Public relations C C. Television commercials D D. Point-of-sale displays

A A. Broadcasting marketing messages widely on social media. B B. Monitoring social media conversations and mentions related to a brand or industry. C C. Ignoring negative comments on social media to maintain a positive image. D D. Using social media solely for advertising purposes.

A A. Marketing without getting consent from consumers. B B. Marketing to consumers only after obtaining their explicit consent. C C. Marketing that is legally permitted by government regulations. D D. Marketing that is always free of charge for consumers.

A A. The process of closing a sale and finalizing a transaction. B B. The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. C C. The process of managing existing customer relationships. D D. The process of producing goods and services for the market.

A A. Completely replacing human marketers with robots. B B. Using software to automate repetitive marketing tasks and workflows. C C. Marketing strategies that are unpredictable and random. D D. The process of manually sending emails to customers.

A A. Increasing brand awareness B B. Maximizing production costs C C. Generating leads and sales D D. Building customer loyalty

A A. Data that is collected from government publications. B B. Data that is collected firsthand for a specific research purpose. C C. Data that is readily available in libraries and online databases. D D. Data that is considered less important than secondary data.

A A. Marketing only through online channels. B B. A multi-channel sales approach that provides the customer with a seamless customer experience whether online, in a physical store, or on a mobile device. C C. Marketing focused on a single, dominant channel. D D. Marketing that ignores customer experience and focuses solely on sales.

A A. Marketing that involves manipulating or influencing consumer behavior unethically. B B. Marketing through individuals who have influence over potential buyers, often on social media. C C. Marketing tactics that are designed to influence government policies. D D. Marketing exclusively to highly influential people in society.

A A. Key Performance Indicators B B. Knowledge Process Initiatives C C. Key Product Innovations D D. Known Problem Identifiers

A A. The number of times an advertisement is shown. B B. The percentage of the target audience that sees an advertisement at least once. C C. The total cost of an advertising campaign. D D. The effectiveness of an ad in persuading consumers.