Đề 12 – Bài tập, đề thi trắc nghiệm online Tiếng Anh chuyên ngành Marketing

A A. The total revenue generated from new customers. B B. The cost associated with persuading a prospect to become a paying customer. C C. The average price a customer pays for a product. D D. The cost of retaining existing customers.

A A. The percentage of website visitors who leave the site immediately. B B. The percentage of website visitors who complete a desired action (e.g., purchase, sign-up). C C. The number of social media followers gained in a period. D D. The speed at which a website loads content.

A A. Focusing on customer needs rather than just product features. B B. Concentrating on short-term sales rather than long-term brand building. C C. Defining a business based on products rather than customer needs. D D. Ignoring market research and relying on intuition in marketing decisions.

A A. Rate of Interest B B. Return on Investment C C. Reach of Influence D D. Range of Objectives

A A. Marketing activities focused on attracting customers by creating valuable content. B B. Traditional marketing approach where marketers initiate contact and send their message out to the audience, such as through advertising and cold calling. C C. Marketing strategies that are ethical and socially responsible. D D. Marketing that is conducted outside of a company's primary operating region.

A A. Directly selling products through online advertisements. B B. Creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. C C. Using aggressive sales tactics in online communication. D D. Primarily focusing on search engine rankings without providing valuable content.

A A. The process of manually executing marketing tasks. B B. Using software to automate repetitive marketing tasks, like email campaigns, social media posting, and lead nurturing. C C. Marketing strategies that are entirely run by artificial intelligence without human oversight. D D. The physical production and distribution of marketing materials.

A A. Sales Promotion B B. Customer Relationship Management (CRM) C C. Market Research D D. Product Development

A A. Data that has been collected and published by someone else. B B. Data collected directly from the source for a specific research purpose. C C. Government statistical reports and industry publications. D D. Information readily available on the internet.

A A. The physical location of a brand's retail stores. B B. Creating a clear and distinctive place for the brand in the target consumers' minds relative to competitors. C C. The financial position of a brand in the stock market. D D. The logistical aspect of product placement in distribution channels.

A A. Marketing exclusively through online channels. B B. A multichannel sales approach that provides the customer with a seamless customer experience whether online, in a physical store, or via phone. C C. Marketing focused solely on mobile devices. D D. Marketing that targets all possible channels regardless of customer preference.

A A. Universal Selling Proposition B B. Unique Sales Performance C C. Unique Selling Point D D. Unified Service Protocol

A A. Marketing that interrupts potential customers with advertisements. B B. A customer-centric approach that focuses on attracting customers through relevant and helpful content and adding value at every stage of the customer's journey. C C. Marketing that pushes products or services directly to consumers without their consent. D D. Marketing that primarily targets internal stakeholders within a company.

A A. Legal documents verifying a company's social responsibility. B B. The psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation. C C. Statistical data proving a product's social impact. D D. Government regulations regarding social media marketing practices.

A A. Awareness B B. Consideration C C. Retention D D. Distribution

A A. Marketing that uses computer viruses to spread promotional messages. B B. Marketing content that is designed to spread rapidly and widely from person to person, like a virus. C C. Marketing strategies that are harmful or negative towards competitors. D D. Marketing campaigns that quickly become outdated and ineffective.

A A. Television advertising B B. Sponsorships C C. Print advertising in magazines D D. National newspaper campaigns

A A. The total number of customers a business has served over its lifetime. B B. The predicted revenue a business will generate from a customer during their entire relationship with the company. C C. The cost of acquiring a new customer. D D. The current market value of a company's customer base.

A A. To directly persuade customers to purchase products. B B. To manage and shape the public's perception of a company or brand. C C. To generate immediate sales revenue through promotional activities. D D. To control all media coverage about a company.

A A. Business to Buyer B B. Business to Business C C. Brand to Brand D D. Buyer to Buyer

A A. Market Penetration B B. Market Segmentation C C. Market Diversification D D. Market Development

A A. Action, Interest, Desire, Approval B B. Attention, Interest, Desire, Action C C. Analysis, Implementation, Development, Assessment D D. Authority, Impact, Differentiation, Advantage

A A. Sales and E-commerce Optimization B B. Search Engine Optimization C C. Social Engagement Optimization D D. Strategic E-marketing Operations

A A. Customer Relationship Management B B. Corporate Resource Management C C. Consumer Response Measurement D D. Channel Revenue Maximization

A A. Billboard advertising B B. Email marketing C C. Television commercial D D. Sponsoring a sports event

A A. Cost-plus pricing B B. Value-based pricing C C. Competitor-based pricing D D. Random pricing

A A. Entering new markets with existing products. B B. Increasing sales of existing products in existing markets. C C. Developing new products for new markets. D D. Developing new products for existing markets.

A A. Price B B. Promotion C C. People D D. Product

A A. The total assets of a company's brand portfolio. B B. The financial value of a company's trademarks and logos. C C. The added value to a product or service due to its brand name. D D. The legal protection afforded to a brand name and identity.

A A. Marketing strategies focused on high-budget, mass media campaigns. B B. Unconventional marketing tactics used on a very low budget, often relying on surprise and creativity. C C. Marketing efforts specifically targeting military personnel. D D. Traditional marketing techniques implemented aggressively.